Our Mission
Watch4MotorcyclesAndScooters.com is a public awareness campaign dedicated to one mission: reducing preventable crashes and fatalities involving motorcycles and scooters.
Every year, thousands of riders are killed or seriously injured in crashes โ many of which could have been prevented by a single extra moment of awareness from the drivers around them.
We believe in simple, direct action: Look twice. Check blind spots. Share the road. These three habits, adopted by every driver, would save thousands of lives.
Direct
Clear, actionable messages that anyone can act on immediately.
Public
This campaign is open to all โ share it, print it, post it anywhere.
Community
4 riders, drivers, and everyone who cares about the people on our roads.
Human
Behind every statistic is a real person with a real family. We never let that get lost.
Why This Matters
Motorcyclists are 28 times more likely to die in a crash than car occupants per mile traveled. Yet motorcycles and scooters represent an efficient, accessible form of transportation used by millions of Americans every day.
The vast majority of multi-vehicle motorcycle crashes happen because the other driver simply didn't see the rider. Not malice โ just a failure of awareness.
That's what this campaign is about. Closing the awareness gap. One driver at a time. One pledge at a time.
Get Involved
You don't need to be a rider to make a difference. Share our flyer, take the pledge, talk to your friends and family.
