BE ALERT. BE MINDFUL. SAVE LIVES.
A little awareness makes a big difference.
What Every Driver Must Know
LOOK TWICE.
Motorcycles and scooters are smaller and harder to see. Before changing lanes or turning, look twice — and then look again.
CHECK BLIND SPOTS.
Riders can disappear in your blind spot in an instant. Always physically check mirrors and turn your head before merging or turning.
SHARE THE ROAD.
Every rider has a loved one waiting at home. Give motorcycles and scooters the full lane width they're entitled to — just like any other vehicle.
The Numbers Don't Lie
Every statistic is a person. Every person has a family.
Motorcyclist Fatalities in 2021
Source: NHTSA
More Likely to Die Per Mile vs. Car Occupants
Source: NHTSA
Of Fatal Crashes Involved Another Vehicle Turning
Source: IIHS
Motorcycle Crashes Are Single-Vehicle
Source: NHTSA
Motorcyclists & Scooter Riders
They share the same roads. They deserve the same respect.
Motorcycle Riders
Sport bikes, cruisers, touring bikes — motorcyclists choose two wheels 4 freedom, fuel efficiency, and the love of the ride. They are 28× more likely to die in a crash than car occupants per mile traveled.
Scooter Riders
Electric scooters, mopeds, and kick scooters are increasingly popular 4 urban commuting. Many riders are younger, less experienced, and highly vulnerable in traffic. Visibility is their greatest challenge.
Spread the Word
Sharing this campaign could save a life. Post it, send it, talk about it.